PULLIN (FRENCH UNDERWEAR BRAND)

In 2018 the famously ‘out-the-box’ French underwear and apparel brand – PULLIN – launched in South Africa. This luxury brand with its unique style, wacky prints and flamboyant designs needed to spread brand awareness in South Africa. With Covid19 in the air they decided to take their shopping experience online. Dit&Dat implemented a social media strategy – staying true to the DNA of the brand whilst speaking to the local market.  Dit&Dat is also responsible for the design, copy and implementation of the PULLIN SA website and online shop. Keeping with the brand message (Our Playground Has No Rules) we continuously create content and manage the Pullin SA social media pages (Instagram & Facebook). Collaborations with local celebs and all-round cool guys made us fall in love with the brand and the vibe so we truly live “la vie en rock”.