Dit&Dat was part of the launch of the brand-new Ina Paarman snip & heat soup range developed for winter 2024.

Ina Paarman is a brand well-known for their attention to detail, quality product, fresh ingredients and above all “home cooked” taste. To launch the soup, we designed packaging that combines that classical Ina Paarman aesthetic with a contemporary feel. It was important for this soup range to have a striking presence amongst the others on the shelf. We used colour blocking and enlarged photography to stand out and be visible, but also for the appetite appeal. We definitely stirred some customers towards “feeling like soup tonight”.

Mrs Paarman’s products are carefully curated, selected and developed to end up in our plates tasting like someone’s mom made it (and she did). This was the feeling we wanted to convey to the consumer with our campaign. From social media to trade presenters for retailers and a YouTube/Social Media video. This is not just another soup on a shelf. This is a wholesome, tasty, delicious bowl of comfort from Mrs Paarman’s recipe book. Tried and tested in her very own kitchen, conveniently served to you. And… it has Ina Paarman’s wink of approval!

Ina Paarman Soup  – Tastes just like home.